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EBeauty To Turn Times Square Pink on October 1st

The website is kicking off National Breast Cancer Awareness Month.

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By: Marie Redding

Senior Editor, Rodman Media

EBeauty.com, a nonprofit wig exchange program for women undergoing cancer treatment, will turn New York City’s Times Square pink on October 1st to kick off National Breast Cancer Awareness Month.

Participating businesses will simultaneously showcase pink signage at sunset, from 6:45pm to 7:00pm. Times Square visitors are encouraged to gather by the EBeauty Pink Tent located on the Pedestrian Plaza, Broadway between 43rd and 44th, and share the
Lighting Ceremony via #LightTimesSquarePink.

The festivities will begin at 7 am. Ricky’s NYC will set up a Mobile Makeover station, and give-aways include pink popcorn and pink wigs.

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